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TOP 10 TRENDS IN LOGO DESIGN FOR 2018

Logos are the most efficient and succinct way to communicate basic information regarding businesses and organizations. A logo is usually the first thing that potential customers notice, and when properly designed, it conveys the message that you’re professional and trustworthy, and you provide quality products or services. Coming up with a great, modern logo can be a demanding...

What’s The Difference Between Corporate Identity, Brand Identity, and Brand Image?

It’s important for businesses to understand how: corporate identity, brand identity, and brand image are different concepts. Often these get lumped together, or one is confused for the other. Let’s take a look at each one in more detail. Corporate Identity The visual manner in which a business presents itself to the public eye is known as ‘corporate identity’. A...

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