TOP 10 TRENDS IN LOGO DESIGN FOR 2018
Logos are the most efficient and succinct way to communicate basic information regarding businesses and organizations. A logo is usually the first thing that potential customers notice, and when properly designed, it conveys the message that you’re professional and trustworthy, and you provide quality products or services.
Coming up with a great, modern logo can be a demanding endeavor, but the best designers are those that relate the needs of client businesses to the current trends in the industry. Therefore, if you haven’t been keeping tabs with this year’s activities, now’s as good a time as any to catch up.
Below are the ten trending logo designs that are ruling the year so far.
1. Simplification
Designers have been using simpler forms, going natural with colors, and eliminating unnecessary elements for a while. With companies increasingly overhauling their logos in favor of simplicity, the minimalist trend is seemingly here for good.
2. Geometric Shapes and Clean Text
In 2018, brands are coming to terms with the power of clean shapes and text when creating concise yet visually astute logos. The resulting design combines the straightforwardness of a legible font with the intuitive symbolism of simple geometric molds.
3. Stacks
Stacking is proving to be the best solution for brands that want to include long names and phrases on their logos. The idea is to put the letters or words on top of each other, and then adjusting them horizontally to make them more perceivable. When paired with contrasting colors, stacks are a surefire way to grab attention.
4. Coat of Arms
Some designers are reaching back into history to build retro-esque, rubber-stamp styled logos with reserved colors and clear graphic shapes. Coats of Arms are particularly catching on with organizations that wish to base their brand identity on tradition, heritage, and longevity.
5. Slices
Since they got into the picture last year, slices have been steadily obtaining momentum among logo designers. Sliced logos are made of white parallel lines that cut in the icon. They’re remarkably proving their worth with brands that want smart, attention-grabbing visuals.
6. Negative Space
Negative Space logos are becoming the first choice for artsy designers. Through hiding images and symbols in the text, companies are adding intrigue to their icons, while maintaining simplicity. The negative space trend is currently in high gear and will undoubtedly stick around for some time.
7. Gradient Colors
While some brands are choosing simple logos, others are opting for more colorful, eye-catching designs. Graphic design studios are successfully applying color transitions to both icons and texts to create visuals that are impossible to overlook.
8. Overlaps
Made popular by MasterCard’s new logo, overlaying vibrant colors creates a different hue, giving depth to the design. Imaginative designers are using this technique to make one-of-a-kind, memorable logos.
9. Lettering
Despite being well past its prime, the age-old Coca-Cola design of logo design still popular with cafes, barber shops, and photo studios.
10. Metaphors
Through the use of metaphors to create fun, creative logos has been catching on in recent years, 2018 specifically, it seems that designers are getting closer than ever to perfecting that art form.
2018 is turning out to be an exciting year for logos, and designers are having all the fun exploring new approaches and fulfilling the ever-evolving company demands.
So, are you looking for a fresh, trendy logo design? 99designs can help you get the logo that will suit you best, regardless of your type of business or organization. Request a quote today!